20.06.2013Cannes Lions 2013 наградил победителей в категории Radio Lions. Ими стали McCANN MELBOURNE из Австралии для METRO TRAINS. Саму работу и текст к ней смотрите ниже.

MUSIC

SINGER: Set fire to your hair,
Poke a stick at a grizzly bear,
Eat medicine that's out of date,
Use your private parts as piranha bait.

Dumb ways to die, so many dumb ways to die.
Dumb ways to die, so many dumb ways to die.

Get your toast out with a fork,
Do your own electrical work,
Teach yourself how to fly,
Eat a two week old unrefrigerated pie.

Dumb ways to die, so many dumb ways to die.
Dumb ways to die, so many dumb ways to die.

Invite a psycho-killer inside,
Scratch your drug dealer's brand new ride,
Take your helmet off in outer space,
Use your clothes dryer as a hiding place.

Dumb ways to die, so many dumb ways to die.
Dumb ways to die, so many dumb ways to die.

Keep a rattlesnake as pet,
Sell both your kidneys on the Internet,
Eat a tube of superglue,
"I wonder what's this red button do?"

Dumb ways to die, so many dumb ways to die.
Dumb ways to die, so many dumb ways to die.

Dress up like a moose during hunting season,
Disturb a nest of wasps for no good reason,
Stand on the edge of a train station platform,
Drive around the boom gates at a level crossing,
Run across the tracks between the platforms,
They may not rhyme but they're quite possibly...

The dumbest ways to die,
The dumbest ways to die,
The dumbest ways to die,
So many dumb,
So many dumb ways to die.

ANNCR: Be safe around trains. A message from Metro.