Победители Creative Effectiveness Lions 2013

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Победители Creative Effectiveness Lions 2013

18.06.2013 Стали известны победители Creative Effectiveness Lions 2013. Grand Prix фестиваля в этой категории у WIEDEN+KENNEDY с работой "HEINEKEN'S LEGENDARY JOURNEY: JUSTIFYING A PREMIUM THE WORLD OVER".

 

 
 

Grand Prix

Advertiser : HEINEKEN INTERNATIONAL N.V.
Product : HEINEKEN
Entrant : WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Type of Entry : Creative Effectiveness
Category : Creative Effectiveness
Title : HEINEKEN'S LEGENDARY JOURNEY: JUSTIFYING A PREMIUM THE WORLD OVER
Advertiser/Client : HEINEKEN INTERNATIONAL N.V.
Product/Service : HEINEKEN
Entrant Company : WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Advertising Agency : WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
 
FILM
 

INTERNET FILM

Creative Effectiveness Lions

FROM CRYING TO BUYING: HOW JOHN LEWIS HARNESSED THE SELLING POWER OF EMOTION
JOHN LEWIS
DEPARTMENT STORE
ADAM&EVEDDB London, UNITED KINGDOM

BELIEVE
LION NATHAN
STEINLAGER
DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND

AUSTRALIA'S LARGEST RISK MITIGATOR
INSURANCE AUSTRALIA GROUP
NRMA INSURANCE
WHYBIN\TBWA SYDNEY, AUSTRALIA

 

HARD, FAST & EFFECTIVE
BRITISH HEART FOUNDATION
HANDS-ONLY CPR
GREY LONDON, UNITED KINGDOM

 

 

SMALL BUSINESS GETS AN OFFICIAL DAY
AMERICAN EXPRESS OPEN®
SMALL BUSINESS SATURDAY
DIGITAS/CRISPIN PORTER + BOGUSKY New York, USA

 

 

 



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