- Creative Boutique
Победители Creative Effectiveness Lions 2013
18.06.2013 Стали известны победители Creative Effectiveness Lions 2013. Grand Prix фестиваля в этой категории у WIEDEN+KENNEDY с работой "HEINEKEN'S LEGENDARY JOURNEY: JUSTIFYING A PREMIUM THE WORLD OVER".
Grand Prix
| Advertiser : | HEINEKEN INTERNATIONAL N.V. |
| Product : | HEINEKEN |
| Entrant : | WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS |
| Type of Entry : | Creative Effectiveness |
| Category : | Creative Effectiveness |
| Title : | HEINEKEN'S LEGENDARY JOURNEY: JUSTIFYING A PREMIUM THE WORLD OVER |
| Advertiser/Client : | HEINEKEN INTERNATIONAL N.V. |
| Product/Service : | HEINEKEN |
| Entrant Company : | WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS |
| Advertising Agency : | WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS |
INTERNET FILM
Creative Effectiveness Lions
FROM CRYING TO BUYING: HOW JOHN LEWIS HARNESSED THE SELLING POWER OF EMOTION
JOHN LEWIS
DEPARTMENT STORE
ADAM&EVEDDB London, UNITED KINGDOM
BELIEVE
LION NATHAN
STEINLAGER
DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
AUSTRALIA'S LARGEST RISK MITIGATOR
INSURANCE AUSTRALIA GROUP
NRMA INSURANCE
WHYBIN\TBWA SYDNEY, AUSTRALIA
HARD, FAST & EFFECTIVE
BRITISH HEART FOUNDATION
HANDS-ONLY CPR
GREY LONDON, UNITED KINGDOM
SMALL BUSINESS GETS AN OFFICIAL DAY
AMERICAN EXPRESS OPEN®
SMALL BUSINESS SATURDAY
DIGITAS/CRISPIN PORTER + BOGUSKY New York, USA