18.06.2013 Были врученные первые награды юбилейного каннского фестиваля в категории Direct Lions.
| Advertiser : | METRO TRAINS |
| Product : | METRO TRAINS |
| Entrant : | McCANN MELBOURNE, AUSTRALIA |
| Type of Entry : | Best Integrated Campaign |
| Category : | Best Integrated Campaign Led by Direct Marketing |
| Title : | DUMB WAYS TO DIE |
| Advertiser/Client : | METRO TRAINS |
| Product/Service : | METRO TRAINS |
| Entrant Company : | McCANN MELBOURNE, AUSTRALIA |
| Advertising Agency : | McCANN MELBOURNE, AUSTRALIA |